This fall and winter season at E L A brings you a variety of pieces, that we believe are both trendy and timeless. With brands such as Push Button and Edward Achour we are able to create an opposing sense of style, inviting all types of customers to the store. Edward Achour incorporates more classic pieces such as tweed jackets, cardigans and blouses. Whereas, Push Button is a more modern brand, whose approach is to take staple items of clothing and add a twist to them, this is seen in their unique stitching, cut and fabrics. By intertwining the two brands we are also able to add a more youthful look to your outfits, accommodating those who want to be both fashionable and comfortable. In addition to this, we have also received new jewellery that are the perfect accessories to your new E L A outfits. We believe jewellery is one of the easiest ways to elevate an outfit, by adding just a touch of sparkle you can turn your outfit from day to night within seconds.
Also, due to the unfortunate pandemic and the new stay at home lifestyle, we have included a new brand that focuses on loungewear. Apparel by Rozalia X Atoir is a perfect way to spice up regular sweats, making one feel a lot more put together despite the current situation around the world. In order to purchase from this brand we have made it so that you can pre- order it online delivered in October. This brand uses a very nude color palette, perfect for all skin tones and nonetheless easy to style.
Finally, our store follows all government guidelines with regards to COVID-19 making our in store experience as carefree as possible.
We look forward to seeing you both online and in store.