Designed in Melbourne by Cynthia Farchione, Asilio defines modern graphic elegance through a capsule range of contemporary dresses and separates. Asilio is refining femininity by the combined use of a minimal design aesthetic, uniquely textured fabrics and distinctive colour palette to create a progressive and provocative mood.
Becky Cooper met Bridget Yorston at design school an exciting future in fashion sparked into place. Bec & Bridge strike a fine balance between aspirational and achievable fashion, a niche its creators have worked hard to perfect since the label’s origins in 2003.The pair have a meticulous eye for detail alongside a ‘finger-on-the-pulse’ ability to create commercially savvy designs. True originals, their collections truly connect with ‘go get it’ girls all over. Their unique approach sets them firmly apart from their peers.
London based Greek-Cypriot Elena Antoniades has created a unique style of feminine glamour. Her visionary designs, quite simply, turn heads. They are bold with either colour, fabric, or dramatic lines.
Elena Antoniades’s trademark look uses her sumptuous silk chiffon and silk satin print fabrics, which she designs herself and updates every season. Some of her most dazzling fabrics, including French lace, are finished with thousands of crystals, something unique and identifiably Elena Antoniades. Her search for special fabrics has taken her to all corners of the globe. The result has been breathtaking combinations of fur, leather and cashmere, rich embroidered velvets, silk stretch organzas, tulles , taffetas and jerseys that drape the body in a most flattering and feminine way, showcasing and celebrating the beauty of women.
ELLIATT specializes in fine detailing such as embroidery, laces and specialty fabrications. Detailing is intrinsic to the brand’s signature high-quality, innovative product. Strong, feminine wearable shapes paired with innovative embellishment have since become key to the recognizable hand-writing of the ELLIATT brand. Coupled with competitive pricing, ELLIATT always offers something new and exciting to the contemporary women’s wear market .
Launched in 2011, by head Designer of Katie Pratt, the brand in initially focused on occasion wear for the Sydney and Melbourne social scenes. Katie Pratt and her team have since grown the brand globally. ELLIATT is recognized internationally as an established women’s wear label, offering fashion forward, yet effortlessly classic occasion and ready-to-wear products. Elliatt focuses on designing flattering feminine cuts, so their loyal consumers feel confident and beautiful.
FOR LOVE & LEMONS
With a unique eye for design, For Love & Lemons has created styles that are recognized instantly. They are consistently raising the bar with custom made lace and engineered placement embroidery - For Love & Lemons designs stand out in the crowd.
Established in 2004 , Ready -To-Wear label Hemant & Nandita , has quickly carved a niche for its extremely luxurious yet wearable aesthetic that combines the old with the new. A beautiful blend of ethnic Indian traditions and contemporary western style , the Hemant & Nandita collection is also a celebrity favorite. The label stands for its exceptional finish, original styling luxury, innovation and indian imprint through their surface developments , prints and motifs.
A strong brand philosophy of easy, wearable and comfortable clothing with a chic casual sophistication translates into all their collections.
Noticing a gap in the market for price pointed, high-end occasion wear, Australian Fashion Labels Creative Director Melanie Flintoft launched Keepsake The Label, enlisting the help of Head Designer Carmen Dugan. Since its inception, the brand has developed from alternative party wear into luxury, sophisticated occasion wear. Producing eleven collections annually, Keepsake continues to celebrate strength and femininity through fashion.
The Keepsake Girl continues to grow and change - understanding the need to adapt with current trends, interpreting them in her own way. Knowing it’s not always what you wear, it’s how you wear it - and most importantly how it makes you feel.
Founded in 2014, Lara Heems is fast becoming a leading fashion jeweller based in London. The company set out to offer designs that combine timeless elegance with contemporary influences at affordable prices. Lara Heems jewellery prides itself on every day, every occasion wearability.
Lara Heems is exclusive to E L A London in the UK.
Loes Vrij is a Dutch fashion designer, based in Amsterdam. In 2012, after having worked as a lawyer for many years, she decided to take her passion for design to a more professional level. After her graduation at the Amsterdam fashion academy ‘Vogue”, Loes started a fashion label under her name, producing high end women’s bags.
Challenged to create something truly original and stylish, but handy at the same time, Loes launched a new bag concept, combining form & functionality in an unexpected way. This resulted in her rst bag named ‘Glorious Gun’ ; a little wrap around clutch with a powerful and elegant look, holding secret features on the inside that organize all essentials. The Glorious Gun bag was developed in close collaboration with an Italian leathercraft ‘laboratorio’ in Florence, Italy.
MALVEZ a luxury accessories brand was born out of a need to create objects of discernible design that add a certain je ne sais quoi to the home and a passion to break away from the conventional in art de la table. Malvina Sarantitis is founder and design director of MALVEZ. An interior designer driven by bold experimentations with colour and texture, whose projects have been featured in international publications. Limited editions, inspired by one of a kind materials and unique finds, are created to be used and to be looked at. Malvina’s collection, a celebration of timeless lines, unexpected details, and modern energy embodies her personal aesthetic.
MARIA’S was founded by Alida Boer, former Miss Guatemala and International model; who had the dream of bringing to the world the most refined textiles with an ancient heritage and a social conscience.
Each bag is individually hand crafted, taking up to three months to make one bag and blend the tradition, originality and creativity of Guatemalan women with modern, trend-setting designs.
It is primarily the story of a woman: a dreamer, a traveller, and a lover.
For almost three years Olga Zarifopoulou, the founder of the brand created jewellery at her image. She, a woman of rich experiences, whose soul is moved according to her adventures, her encounters and her discoveries. It's the look, this fancy and romantic look she lays on life that makes her creations so desirable.
The Collections are subtly reflecting the personality and sensibility of the designer, who divides her time between Athens and Dubai.
Season after season, she enhances the origin pieces reflecting her moods'; she perfectly transcribes the world she feels around her, always following her extraordinary destiny.
Launched in 2011, London based contemporary brand Three Floor caters to all closet chameleons with diverse designs and unexpected detailing. From feminine silhouettes to dramatic styles, Three Floor produces an eclectic collection under the creative direction of Yvonne Hoang. From the beginning, to the middle and end, each piece is inspired and designed to impart an everlasting impression.
Lustworthy Three Floor styles have been worn by the fashion world’s elite including Kendall Jenner, Jamie Chung, Alessandra Ambrosio, Jolin Tsai and IntheFrow’s Victoria Magrath.
We guarantee you’ll find a dress for every occasion in this collection by Australian designer, Helen O’Connor. Specializing in embroidered and elegant eveningwear, new introductions come in the form of flirty day dresses and separates that feature the lace, fringe and feminine mesh inserts signature to the brand.