Named after a line in Madonna’s song Hollywood, pushBUTTON is one of Seoul’s most exciting emerging streetwear labels and was founded by former K-Pop star Seung Gun Park in 2003. The collections are defined by playful and youthful silhouettes, and our edit is filled with soft pastel hues and great tailoring.
Push Button's Seunggun Park says 'I wanted to explore the communion of Eastern and Western beauty' for SS'21, pointing out the delicate paintings by Joseon dynasty painter Shin Yun-bok that decorate a bustier top and chiffon dress. And thats what the Bra Cutout Print Dress is all about, pure art.
Pushbutton's lilac jumpsuit riffs on traditional boiler suits, loved for their practicality and comfort. It's made from cotton in a relaxed shape tempered by tabs at the waist and cropped, tapered cuffs. Pair yours with mules or style it more casually with sneakers.
Pushbutton's pants further prove Creative Director Park Seung Gun is a master of unconventional tailoring - they're designed with an adjustable buckle on the waist for a slimmer look. Made from a lovely navy cotton-blend, this pair has loose, pleated legs creating the perfect fit. Adjust the side buckle at the hips to customize the fit and wear it with the matching navy belted blazer as seen on our Pre Fall 20 Push Button collection .
Concealed button and zip fastening at front wrap front
Push Button's scarf shirt is one of those pieces that encapsulates the brands intriguing hybrid designs. Playful and at the same time an office power stable, this cotton crafted piece is perfect for taking your look from day to night in standout fashion.
Another amazing design by the Push Button Creator. This Down jacket/ jumper with filling inside in a deep green looks like a jacket but its more of a jumper .There is an embroidered velcro detail on the chest, and shirring on the sleeves and back neck. A contrasting color was used for the lining.