About E L A

E L A London is the creation of husband and wife duo, MADAME FIGARO award-winning women's fashion designer, Elena Antoniades Hart, and ex-city trader and hotelier, Ian Hart.

The luxury, two ­storey boutique houses E L A's in­-house jewellery line, as well as a range of luxury women's fashion, jewellery and accessories from a variety of emerging and established brands alike. Brands you will currently find at E L A include the popular Milan - based Elisabetta Franchi and French designer Edward Achour. Popular Korean brands Push Button and Jkoo is a new addition as well as Greek designer Costarellos. Amongst others, LA - based For Love & Lemons, australian brands Atoir, Bec & Bridge, Thurley and Misha as well as famous italian duo Taller Marmo that is handmade in Italy – our London designed fine jewellery addition is Wow Fine Jewellery, as well as Elena’s eponymous collection, ELENA ANTONIADES, that offers a Made to measure service on her exclusives. In the boutique, you will also find a selection of inspiring contemporary art.

Elena and Ian joined forces in both life and business, and have created something different: a concept boutique in the heart of Knightsbridge that provides a comprehensive luxury experience, combining retail and gallery elements. A desire to create a space where women feel like they are in their own boudoir has been on Elena Antoniades Harts' mind since she launched her own successful womenswear label in London in 2006. The concept was to design, create and sell beautifully made products designed to last.

E L A also offers a bespoke service, ensuring the ultimate shopping experience. Bringing together a unique dash of Mediterranean flare and English heritage has resulted in a fashion destination like no other.

Visit our Knightsbridge store or shop online.