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About E L A

E L A London is the creation of husband and wife duo, MADAME FIGARO award-winning women's fashion designer, Elena Antoniades, and ex-city trader, Ian Hart.

The cosy, two ­storey boutique houses E L A's in­-house jewellery line, as well as a range of luxury women's fashion, jewellery and accessories from a variety of emerging and established brands alike. Brands you will currently find at E L A include the popular LA-based For Love & Lemons, Australian brands Thurley and C/meo Collective, Maria's Bags – handmade in Guatemala – and London-based jewellery designer Lara Heems, as well as Elena’s eponymous collection, ELENA ANTONIADES, and many more – some of which design exclusively for E L A. In the boutique, you will also find a selection of inspiring contemporary art.

Elena and Ian joined forces in both life and business, and have created something different: a concept boutique in the heart of Knightsbridge that provides a comprehensive luxury experience, combining retail and gallery elements. A desire to create a space where women feel like they are in their own boudoir has been on Elena Antoniades' mind since she launched her own successful womenswear label in London in 2006. The concept was to design, create and sell beautifully made products designed to last.

E L A also offers a bespoke service, ensuring the ultimate shopping experience. Bringing together a unique dash of Mediterranean flare and English heritage has resulted in a fashion destination like no other.

Visit our Knightsbridge store or shop online.